1. Social Media Marketing

The Social Ms has a strong focus on social media marketing. So that is where we are going to start our list of types of digital marketing. Social Media certainly has a rightfully earned place in this list.Social Media Marketing is „the use of social media platforms and websites to promote a product or service.“ Source WikipediaThat means all sharing of information and engagement with followers, fans, partners or competitors on social media platforms with the goal of promoting your products is part of digital marketing. In essence, social media marketing is the targeted use of social media conversations to increase awareness for a brand or product.But be careful, to be successful with social media marketing you have to fully understand the one social network you want to use for your marketing. Each social network has unique features, communication best practices, and content they like. Some social networks will work great for your situation, product and content – others won’t.Today, almost all digital marketing strategies utilize social marketing one way or the other. And don’t worry, your social media strategy does not have to use ALL available social channels or take a lot of manual action. Focusing on one or two social networks and adding marketing automation to your activity will make it much more efficient.

How it Works

Through like campaigns and targeted ads, the goal is to grow your following on social media in the hopes of gaining more business through these platforms. Sites like Facebook collect data about your likes and interests, as well as personal factors like age, location etc. All of this information is available to Facebook business users to create targeted ads to appear on a select demographic’s news feed. These ads can be used to promote products, services or entice users to ‘like’ your page, keeping them up to date with your posts.

Strategy

SMM can be both a long-term or short-term investment. Whilst maintaining social media is key, using targeted ads via the service doesn’t have to continue forever – otherwise, it could cost a lot.